BOCO Gear and Amgen Tour of California Announce Official Partnership


BOCO Gear proudly supports the premier American race in its 11th year

BOULDER, Colo. – (May 11, 2016) – BOCO Gear, the leader in technical performance headwear, today announces an official partnership with Amgen Tour of California.  BOCO Gear is proud to support this world-class cycling road race that features the top elite professional teams and athletes from around the world competing for the highest prize purse of any cycling race in North America.

“The Amgen Tour of California is one of the most respected events in cycling,” said Kay Martin, President of BOCO Gear.  “As passionate athletes and competitors ourselves, we know the importance of supporting the athletes driving cycling forward, while helping shine a light on this exciting sport.  We look forward to working with the team at the Amgen Tour of California to make this the best race yet.”

With a mission of offering the highest quality and most functional headwear on the market, BOCO Gear will not only have a presence throughout the May 15-22 race stages, but will also provide custom product for the men’s and women’s teams competing in the 11th annual event.

“We are proud to continue the tradition of excellence the Amgen Tour of California has delivered to teams and spectators for the past decade, including bringing in new partners at the tops of their industries like BOCO Gear,” said Kristin Klein, Amgen Tour of California president and executive vice president, AEG Sports.

Learn more about BOCO Gear and view the collection at Join the conversation on Facebook,Twitter and Instagram using #BOCOGear. Contact and with inquiries.  Learn more about Amgen Tour of California at

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ABOUT BOCO GEAR: Born on the trails, roads and foothills of Boulder, Colo., BOCO Gear boasts more than 25 years of technical performance apparel and headwear experience. Launched with a mission of offering the highest quality and most functional headwear on the market, the brand quickly became a game changer in the technical headwear landscape by merging function with style. Known for its elastic back performance visor and the popular Technical Trucker®, BOCO Gear also offers customizable performance gear for active lifestyle and fitness brands, teams and individuals worldwide. Designed and wear-tested in Colorado, the training ground for some of the world’s top competitors, BOCO Gear is worn and loved by professional athletes and weekend warriors alike. Learn more about BOCO Gear and view the collection at

About the Amgen Tour of California:  The Amgen Tour of California is a Tour de France-style cycling road race created and presented by AEG that challenges the world’s top professional cycling teams to compete along a demanding course that traverses hundreds of miles of California’s iconic highways, byways and coastlines each spring. The teams chosen to participate have included Olympic medalists, Tour de France contenders and World Champions. Amgen Tour of California is listed on the international professional cycling calendar (2 HC, meaning “beyond category”), awarding important, world-ranking points to the top finishers. More information is available at  This year, the men’s course will cover nearly 800 miles over eight days through 12 host cities, including San Diego (first-time host), South Pasadena (first-time host), Santa Clarita, Thousand Oaks, Santa Barbara County, Morro Bay (first-time host), Monterey County, Lodi, South Lake Tahoe (first-time host), Folsom, Santa Rosa and Sacramento. The Amgen Tour of California Women’s Race empowered with SRAM will run for the latter half of the men’s race (May 19-22) as the U.S. debut event on the inaugural UCI Women’s WorldTour (WWT).