The leader in technical performance headwear supports second annual ‘We Keep It Wild’ Campaign

BOULDER, Colo. – (April 6, 2016) – BOCO Gear is now offering a limited edition version of its popular Technical Trucker® hat to support the second annual ‘We Keep It Wild’ Campaign as part of its partnership with The Conservation Alliance, whose mission is to engage businesses to fund and partner with organizations to protect wild places for their habitat and recreation values.

“Living in Colorado, we are so fortunate to have access to trails, rivers and mountains,” said Kay Martin, President of BOCO Gear. “Our incredible surroundings are a reminder of how lucky we are to live in such a beautiful place as well as how important it is to protect where you play today for future generations to also enjoy.”

Throughout the month of April, and just in time for Earth Day, BOCO Gear will donate 100 percent of profit from the sale of its special edition Conservation Alliance Technical Trucker® hat to the Alliance to protect and restore America’s wild places. In addition, five percent of all BOCO Gear online sales in April will also benefit the cause.

“As a member of The Conservation Alliance, BOCO Gear plays an important role in protecting North America’s wild places. Its commitment to conservation and support of the Alliance goes above and beyond,” said John Sterling, Executive Director of The Conservation Alliance. “We are thrilled to partner with BOCO Gear during the month of April for our #WeKeepItWild campaign and are proud of our signature Conservation Alliance Trucker!”

Learn more about BOCO Gear and view the collection at Join the conversation on Facebook, Twitter and Instagram using #BOCOGear. Contact and with inquiries. For information and details on all #WeKeepItWild promotions, please visit:
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ABOUT BOCO GEAR: Born on the trails, roads and foothills of Boulder, Colo., BOCO Gear boasts more than 25 years of technical performance apparel and headwear experience. Launched with a mission of offering the highest quality and most functional headwear on the market, the brand quickly became a game changer in the technical headwear landscape by merging function with style. Known for its elastic back performance visor and the popular Technical Trucker®, BOCO Gear also offers customizable performance gear for active lifestyle and fitness brands, teams and individuals worldwide. Designed and wear-tested in Colorado, the training ground for some of the world’s top competitors, BOCO Gear is worn and loved by professional athletes and weekend warriors alike. Learn more about BOCO Gear and view the collection at

ABOUT THE CONSERVATION ALLIANCE: The Conservation Alliance is an organization of outdoor businesses whose collective contributions support grassroots environmental organizations and their efforts to protect wild places where outdoor enthusiasts recreate. Alliance funds have played a key role in protecting rivers, trails, wildlands and climbing areas. Membership in the Alliance is open to companies representing all aspects of the outdoor industry, including manufacturers, retailers, publishers, mills and sales representatives. The result is a diverse group of businesses whose livelihood depends on protecting our natural environment. Since 1989, The Conservation Alliance has contributed more than $16 million, awarded 528 grants, and helped protect 45.5 million acres, 2,972 river miles, remove or halt 28 dams, acquire 11 climbing areas & designate five marine reserves. For complete information on The Conservation Alliance, see: